Future trends in tourism, 5 cr (Campusonline)avaa tulostusnäkymä

Attention! Online registration is closed.
Date
     22.05.2023 - 04.08.2023
Last enrolment date
     14.05.2023
Prerequisites
     Student understands basics of global mega trends and tourism trends
-scope of tourism industry
- meaning of innovation for companies
-themes of sustainability
- technology change as a phenomenom
Goal
     The students

-Recognizes changes in global environment and its effects to tourism -Recognizes weak signals effecting tourism
- Recognize methods to foresee in tourism
- Recognize new business opportunities based on future consumer needs, the resources of the business environment, and the competitive situation
Contents
     Tourism trends
Weak signals
Anticipation
Scenario toolkit
Accomplishment
     The method is experiential learning which contains video lectures, independent studies and project based working.
Literature
     Course material
Tourism trend reports - UNWTO
Consumer trend reports – Euromonitor international
Further Information
     The assessment is based on learning objectives, quality and criteria. Self-evaluation by the student plays an important role in the learning process.
Further Information about the enrolment
     campusonline@jamk.fi
Other info
     The course code is MMTI2100-3005. Use the code to view the course schedule at https://lukkarit.peppi.jamk.fi. NOTE! Online courses may not have a schedule.