Future trends in tourism, 5 cr

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Date
    13.09.2019 - 13.12.2019
Last enrolment date
    11.08.2019
Location
    Rajakatu 35, Jyväskylä
Prerequisites
    Student understands basics of global mega trends and tourism trends
-scope of tourism industry
- meaning of innovation for companies
-themes of sustainability
- technology change as a phenomenom
Goal
    The students

-Recognizes changes in global environment and its effects to tourism -Recognizes weak signals effecting tourism
- Recognize methods to foresee in tourism
- Recognize new business opportunities based on future consumer needs, the resources of the business environment, and the competitive situation
Contents
    Tourism trends
Weak signals
Anticipation
Scenario toolkit
Accomplishment
    The method is experiential learning which contains lectures, group work and project based working.
Literature
    -Singh, Sarwant: New mega trends : implications for our future lives, 2012

-Tourism trend reports- UNWTO
-Consumer trend reports – Euromonitor international
Price
    75 €
Further Information
    avoinamk@jamk.fi

See the Timetable