From Idea to Product in Cultural Tourism, 5 cr (Campusonline)avaa tulostusnäkymä

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Date
    12.04.2021 - 03.06.2022
Last enrolment date
    28.02.2021
Prerequisites
    The student understands the concepts and phenomena related to cultural tourism. It is recommended to take the course “An approach to cultural tourism” or similar course before taking this course. There are also course “Kohti kulttuurimatkailua” available in Finnish.
Goal
    During the course, the student will learn to identify cultural tourism potential and design new cultural tourism concepts. She/he will learn the service design process and relevant tools in the process.
Contents
    Cultural tourism products
service design process and tools
customer insight
innovation methods
concepts
Accomplishment
    The course is studied online in Moodle studying environment
Literature
    Stickdorn Marc. 2012. This is service design thinking

Miettinen S., Koivisto M.2009.Designing services with innovative methods.Helsinki:University of Art and Design

Moriz Stefan. 2005 London. Service design, Practical access to an evolving field

Current materials provided by course tutors
Further Information
    campusonline@jamk.fi

See the Timetable