Innovative Concepts in Tourism and Hospitality, 5 cr, (Master`s level)

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Date
    02.09.2019 - 20.12.2019
Last enrolment date
    18.08.2019
Location
    Online course
Prerequisites
    The student knows the basics of business functions. The student knows customer-oriented nature in tourism services. The student understands how the tourism industry has developed and what it comprises in Finland or/and abroad. The student understands the multifaceted approaches in tourism. The student knows the different stages of the service design process, and knows how to apply the process in product development.
Goal
    The student is able to create tourism business concept utilizing different fields of businesses. The student is able to design innovative models that provide multi-sensory experiences for the tourism customers. The student recognizes the potential for success based on market and customer analysis.
Contents
    Experience economy
Minimum viable product
Customer insight
Value proposition
Visualization
Accomplishment
    Lectures
Field work (Testings)
Analysis
Literature
    Pine, B., Gilmore, J., 2011. The experience economy: work is theatre every business a stage.
Koskinen, I, Mattelmäki, T. & Battarbe, K. 2007. Professional Emphatic Design: User Experience in Product Design. Helsinki: Edita.
Academic articles
Price
    75 €
Further Information
    avoinamk@jamk.fi

See the Timetable