Asian Incoming Tourism, 5 cr

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Date
    10.02.2020 - 09.04.2020
Last enrolment date
    14.01.2020
Place
    Online course
Prerequisites
    The student understands the general concepts and phenomena related to tourism.
Goal
    Asia is more and more powerful generating area for the tourism in Europe. After this course the student is familiar with the outbound tourism especially from China and Japan.

The student knows tourism related consumer behavior models from these countries. She/he knows relevant marketing models and distribution channels in these countries.

Hse/he understands the specific demands of the Asian customers travelling to Europe.
Contents
    •China and Japan as market areas for incoming tourism to Europe
•Tourism product development and adaptation to Asian markets
•Marketing and distribution to China and Japan
Accomplishment
    Distance learning
Literature
    Current materials about the topic provided by course tutors
Price
    75 €
Further Information
    avoinamk@jamk.fi
Other info
    The course will be studied entirely in Optima learning environment.

See the Timetable