Electronic Customer Services, 5 cr

Attention! Online registration is closed.
Date
    09.03.2020 - 13.05.2020
Last enrolment date
    09.02.2020
Place
    Rajakatu 35, Jyväskylä, Finland
Goal
    The student understands the role of different e-services as part of the customer journey and digital customer experience.
The student recognizes the opportunities offered by e-services for business in the sector they have opted to focus on.
The student has a basic knowledge of the user-centred design and evaluation of electronic services.
Contents
    E-services and technologies as part of customer journey.
The basics of user-centred design.
Analytical evaluation of existing e-services.
Accomplishment
    The primary mode of delivery is face-to-face learning. Includes lectures, assignments and group work.
Literature
    Law, R., Buhalis, D., Cobanoglu, C. 2014. Progress on information and communication technologies in hospitality and tourism. International Journal of Contemporary Hospitality Management, 26, 5, 727-750.
Still, B. 2017. Fundamentals of user-centered design: A practical approach. Boca Raton, FL: CRC Press.
Tullis, T., Albert, B., Albert, W. & Tullis, T. 2008. Measuring the User Experience. Morgan Kaufmann.
Other current online material (articles, reports, videos etc.) to be specified during the course implementation.
Price
    75 €
Further Information
    avoinamk@jamk.fi

See the Timetable