Destination Management, 5 cr

Attention! Online registration is closed.
Date
    13.02.2020 - 14.05.2020
Last enrolment date
    12.01.2020
Place
    Rajakatu 35, Jyväskylä, Finland
Prerequisites
    Knowledge of tourism as an industry and business
Goal
    The students knows what means responsible tourism destination and its management, how are the companies and other stakeholders involved in the tourism management ecosystem.
The student recognizes the value of historic, geographic and cultural attractions, and services in tourism.
The student knows how and why tourists make particular destination choices.
The student identifies the strategic challenges and opportunities for tourism destinations.
The student is able to conduct a research on a destination and networks, and make recommendations to practitioners.
Contents
    Responsible tourism planning
Overtourism
Destination analysis
Market research
Destination management system
Tourism ecosystem
Stakeholders
Networking
Accomplishment
    lectures
group discussions
presentations
Can be implemented as Future Factory –project
Literature
    Mason, P. 2016 (3rd edition). Tourism impacts, planning and management. Routledge.
Other materials provided by the lecturer of the course
Price
    75 €
Further Information
    avoinamk@jamk.fi

See the Timetable