Sport Marketing, 5 cr (Online course)

Attention! Online registration is closed.
Date
    10.02.2020 - 15.05.2020
Last enrolment date
    02.02.2020
Place
    Online course
Prerequisites
    For Degree Students
For Exchange Students

Compulsory first year business studies.
Comprehensive first year studies completed.
Goal
    The student knows the basic theories in the Sport marketing field and identifies the main concepts of sport marketing. He/she understands the role of marketing in sports and the global importance of it. The student is able to build a sport marketing plan and utilize the necessary marketing tools.
Contents
    An introduction to key aspects in sport marketing, such as sport consumer behaviour, market research in sport, sport marketing planning, branding, sponsorship and ambush marketing.
Accomplishment
    Combined face-to-face and distance learning (lectures and seminars, sport marketing case studies, assignments, exam).
Literature
    Smith, A. 2015. Introduction to Sport Marketing. 2nd Edition. Routledge.
Price
    75 €
Further Information
    avoinamk@jamk.fi
Other info
    The course is obligatory for students specializing in sport marketing and management.

Recommended other courses:
Sport Management
Sport International
Artist and Athlete Management
Sport and Event Management
Sport Digital Communications

See the Timetable