Marketing, 5 cr

Attention! Online registration is closed.
Date
    10.01.2020 - 15.05.2020
Last enrolment date
    08.12.2019
Place
    Rajakatu 35, Jyväskylä
Goal
    The student knows the basic marketing concepts and principles. She/he understands the significance of marketing practices and actions in business. The student recognizes operational marketing environment and customer buying decision process. She/he can describe also marketing mix decisions.
Contents
    Operational environment, competitor and customer analysis,
Segmentation, targeting, differentiation, positioning,
Consumer buying decison,
Marketing mix
Accomplishment
    Lectures, in-class assignments, group work, self-study readings.
Course is conducted also online.
Literature
    Kotler, P., Armstrong, G, Harris, L.C. & Piercy, N. 2013. Principles of Marketing. Pearson. 6th edition. (Chapters: 1, 2, 3, 5, 6, 7, 8, 14, 18, 20)
Lectures
Additional material will be provided by the lecturer.
Price
    75 €
Further Information
    avoinamk@jamk.fi

See the Timetable