Destination Development, 5 cr (Master`s level)

Attention! Online registration is closed.
Date
    11.02.2020 - 27.04.2020
Last enrolment date
    15.12.2019
Location
    Online course
Prerequisites
    Bachelor's degree
Goal
    The student is able to make analysis of tourism potential of a place at a national, district or local level. The student knows possible crisis or other historic events of destination, economic development of destination, its residence attitudes and background statistics. The student identifies a regional ecosystem of tourism. The student understands how to evaluate the potential costs and benefits of a tourism development program for a region. The student is able to set visions and goals for tourism stakeholders including strategic alliances and public-private partnerships. The student is able to make a regional tourism strategy or a master plan of a destination.
Contents
    Economic impact data
Competitive advantage
Strategic alliance
Regional tourism strategy
Master plan
Accomplishment
    Lectures, visits, workshops, webinars, written assignment, self-assessment
and poster
Literature
    Topic related journal articles
Industry reports
Local research material
On-line material provided by the expert in concern
Price
    75 €
Further Information
    avoinamk@jamk.fi

See the Timetable