International Marketing, 5 cr
Attention! Online registration is closed.
Date |
30.08.2021 - 17.12.2021 | |
Last enrolment date |
15.08.2021 | |
Prerequisites |
First year studies completed including successful completion of a basic course in Marketing. | |
Goal |
To provide an overview of international marketing operations in a glocal (local+global) context. Students will understand important concepts of international marketing, the factors affecting international marketing decisions and how companies can succeed in a competitive international environment. Alongside, diverse case illustrations from different contexts and active learning methods are utilized in the course. By the end, students will develop strategies and critically discuss theoretical and practical aspects of international marketing issues from multiple perspectives. Below are the intended learning outcomes (ILO's) for the course. IBBUS: Applied Business Skills Apply disciplinary and interdisciplinary knowledge to analyze business challenges and global trends to propose or put into action practical business solutions based on the findings IBCOM: Communication Skills Communicate responsibly and effectively in English through oral, written and digital formats in academic and professional contexts IBCOL: Intercultural Collaboration Skills Demonstrate intercultural teamwork, leadership, and conflict resolution skills IBETH: Ethical Conduct Embrace ethical conduct in business practices and decision-making. This may be according to the Principles for Responsible Management Education (UNPRME) and Sustainable Development Goals (SDGs) of the United Nations. |
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Contents |
The main areas to be covered include (but not limited to): Understanding internationalization preparedness Understanding international motives International marketing research The global trade environment Guerrilla marketing campaign International marketing theories International marketing selection process PESTLE Analysis International market entry mode strategies International promotion and communication strategies The course offers both rigour and relevance perspectives. The rigour perspectives are highlighted in the class through the study methods mentioned above. Whereas, the relevance aspect is to offer through project launching. Project launching involves proper research of the local (Finnish company) likewise studying the proposed International market. The process requires students to apply theoretical knowledge via-project development. |
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Accomplishment |
The primary mode of delivery is a combination of in-class activities on campus and on-line lectures. The lectures will be recorded to support opportunities for 24/7 learning. The in-class activities deepen the learning in the forms of tutorials, individual and group work, reflection and guidance. However, if the COVID-19 situation requires the learning will be supported by on-line tutorials. Study methods are described below; Participating in the lecture session Webinars with industry experts Engagement in the workshops (i.e., assessment and guidance on project report and launching) Case studies/articles discussions and debates Actively writing the learning diary Team engagements and collaborations |
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Literature |
Below mention is the book which is core to the rigour aspect of the course. However, additional course material will be provided by the lecturer in an online workspace. Hollensen. S (2017): Global Marketing: A Decision-Oriented Approach.7th edition. Pearson Education. |
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Price |
75€ If you are an unemployed jobseeker, laid-off or an asylum seeker, the studies will be free of charge for you. In this case, bypass the online payment and send the certificate via security email immediately. Instructions: www.jamk.fi/openstudies/free-of-charge. |
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Further Information |
avoinamk@jamk.fi | |
Other info |
The course code is HBIB0047-3004. Use the code to view the course schedule at lukkarit.peppi.jamk.fi. NOTE! Online courses may not have a schedule. |
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