Customer oriented experiences, 10 cr

Attention! Online registration is closed.
Date
    02.09.2019 - 19.12.2019
Last enrolment date
    11.08.2019
Location
    Rajakatu 35, Jyväskylä
Prerequisites
    The student understands the basic concepts related to the services. The student understands the basic concepts, phenomena, and structures of the tourism and hospitality industry.
Goal
    The student understands the meaning of creating meaningful experiences in service industries. He/she understands the general concepts and phenomena relating to experience services and is able to assess the requirements set by various types of tourists.

The student understands the significance of research and the connection between information collection method and the nature of the information. He/she is able to collect, interpret, analyse and structure information. He/she is able to process the information collected to create meaningful experiences.
Contents
    • Targetgroup -thinking
• Experience economy
• Experience design process
• Basics in service design thinking
• Innovative research methods
• Analysis methods
Accomplishment
    • Lectures
• Project work
• Individual studying
Literature
    - Pine, B., Gilmore, J., 2011. The experience economy: work is theatre every business a stage. Boston MA: Harvard Business School Pres
- Fontana, A., Prokos, A. H., 2007. The interview : from formal to postmodern. Walnut Creek, California: Left Coast Press
- Tarssanen, S. (edit.): Handbook for Experince Stagers
Price
    150 €
Further Information
    avoinamk@jamk.fi

See the Timetable