Asian Incoming Tourism, 5 cr (Campusonline)avaa tulostusnäkymä

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Date
     26.10.2020 - 18.12.2020
Last enrolment date
     11.10.2020
Place
     Online course
Prerequisites
     The student understands the general concepts and phenomena related to tourism.
Goal
     Asia is more and more powerful generating area for the tourism in Europe. After this course the student is familiar with the outbound tourism especially from China and Japan.

The student knows tourism related consumer behavior models from these countries. She/he knows relevant marketing models and distribution channels in these countries.

Hse/he understands the specific demands of the Asian customers travelling to Europe.
Contents
     •China and Japan as market areas for incoming tourism to Europe
•Tourism product development and adaptation to Asian markets
•Marketing and distribution to China and Japan
Accomplishment
     Distance learning
Literature
     Current materials about the topic provided by course tutors
Further Information
     campusonline@jamk.fi
Other info
     The course will be studied entirely in Optima learning environment.