International Business study path 2, 32 cr

Date

11.01.2021 - 21.05.2021

Last enrolment date

13.12.2020

Target group

Only for those who have completed the 1st study path during the Autumn term of 2020

Contents

International business first year studies. Includes contact studies in Jyväskylä, Finland.
The study path consists of the following courses:
- English for Working Life, 4 cr
- Marketing Communication, 5 cr
- Management Accounting, 5 cr
- Management, 5 cr
- Data Analysis in Business Management, 5 cr
- Cross-Cultural Management Essentials: Communication,, Conflict and Management Perspectives, 5 cr AND
- Entrepreneurship, 3 cr, implementation ZZPP0750-3037 or ZZPP0750-3038

Accomplishment

Contact and virtual studies

Price

320 €
The studies are free-of-charge for unemployed job seekers and asylum seekers as of 1 January 2020. If applicable, please complete the application form but do not proceed to the net bank. Then submit your unemployment certificate immediately to JAMK open studies email using the secure webmail. Please see https://www.jamk.fi/fi/Koulutus/Avoin-AMK/Ilmoittautuminen/

Further Information

avoinamk@jamk.fi

Courses of this course chain

English for Working Life, 4 cr

Marketing Communication, 5 cr

Date		11.01. - 21.05.2021
Prerequisites		First-year studies in marketing completed: Principles of Marketing course
Goal		The course will provide students with an understanding of the construct of modern marketing communication tools, its theoretical origins and practical applications. Students will study a wide range of communications instruments. We shall explore traditional organizational tools of communication and take a look at recent changes performed in the field. Students will learn of new and innovative marketing communications tactics, including guerrilla campaign, digital, social media, WOM methods, and viral marketing. Furthermore, students are expected to develop their own academic skills in reading scientific articles, handling group work and in-class discussions, and designing a marketing communication plan for a product/service. Below are the intended learning outcomes (ILO's). IBCOM Communication Skills: Communicate responsibly and effectively in English through oral, written and digital formats in academic and professional contexts. IBCOL Intercultural Collaboration Skills: Demonstrate intercultural teamwork, leadership, and conflict resolution skills. IBETH Ethical conduct: Embrace ethical conduct in practice and decision-making. This may be according to the Principles for Responsible Management Education (UNPRME) or the Sustainable Development Goals (SDGs) of the United Nations.
Contents		Instruments of marketing mix in current reality International marketing communications overview Branding How marketing communications work Marketing communications planning Advertising Content marketing Online communication tools Media Planning Brand activation Direct marketing Public relations Sponsorships Exhibitions and trade fairs Measuring campaign effectiveness Ethical issues in marketing communications
Accomplishment		Hybrid methods include: Face-to-face lectures Distance learning Online recorded lectures Face to face and online mode of education are involved in this course. Marketing Communication is designed to implement experiential learning accompanied by rigour (theoretical notions). Face to face interaction involves, including but not limited to, in-class lectures, case study discussions, in-class assignments, and project workshops. Online mode includes online lectures, webinars with industry experts and academic podcasts.
Bibliography		Books: Pelsmacker, P. de, Geuens, M., & Bergh, J. van den. (2018). Marketing Communications?: A European Perspective: Vol. Sixth edition. Pearson. Articles: Rohm, A. J., Gao, T. (., Sultan, F. & Pagani, M. (2012). Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing. Business Horizons, 55(5), pp. 485-493. Schroeder, J. E. (2017). Corporate branding in perspective: A typology. European Journal of Marketing, 51(9/10), pp. 1522-1529Baltes, L. P. (2015). Content marketing - the fundamental tool of digital marketing. Bulletin of the Transilvania University of Brasov.Economic Sciences.Series V, 8(2), 111-118.
Other info		The course code is ST00BA13-3003. Use the code to view the course schedule at lukkarit.peppi.jamk.fi. NOTE! Online courses may not have a schedule.

Management Accounting, 5 cr

Date		11.01. - 28.05.2021
Goal		The purpose of the Management Accounting course is to enhance your knowledge and understanding, and intellectual skills principally in the field of accounting data analysis, which can be subsequently applied to make interpretations and draw inferences in the field of corporate finance, corporate governance, and financial management. The course aims to develop the following Intended Learning Outcomes (ILOs): - 1. Analytical Business Skills (IBBUS) Analyzing the financial statements of corporates to ascertain their financial health by applying various techniques and methods learned in the field of Management Accounting and Economics in different business situations to solve challenging business problems optimize planning and risk management strategies. -2 Critical Thinking (IBCRI) Reviewing academic literature critically, analyzing and evaluating financial and other business data, deliberating diverse approaches, comparing the resultant outcomes, and making value additive informed business decisions and action plans. Understanding of the true, objective and unbiased financial information that helps managers to plan, revise and revisit their business strategies, financial targets, policy formulation, and planning process. The process of understanding how financial accounting information assists to make the corporate decision-making process is a core element of this course. -3 Communication Skills (IBCOM) Communicating the inferences made and interpretations drawn based on the financial data analysis responsibly, effectively and professionally in English, including in written reports, presentations, formal correspondence, and on social media. -4 Collaborative Skills (IBCOL) Participating enthusiastically in inter- and multicultural settings, demonstrating team building and leadership skills, and implementing conflict resolution skills in numerous situations. -5 Ethical, Sustainable and Responsible Conduct (IBESR) Promoting moral and ethical mindset and conduct to ascertain and disclose true and unbiased financial health of the companies. Safeguarding interests of different stakeholders in an unbiased manner to promote corporate value system which is humane, fair and equitable. The purpose of the Management Accounting course is to enhance your knowledge and understanding, and intellectual skills principally in the field of management accounting and more importantly their linkages with the issues pertaining to corporate finance, and strategy. According to the above-mentioned Intended Learning Outcomes (ILOs), you will find exposure to numerous situations, whereby you record and present financial accounting data in such a manner that the users of financial accounting statements can know about the real financial health of the firm being analyzed. The true, objective and unbiased financial information help managers to plan and revise their business strategies, check financial health, policy formulation, and planning process. The process of understanding how financial accounting information assists to make the corporate decision-making process is a core element of this course. You are also expected to understand different management accounting functions and applications, diverse management accounting techniques, methods and tools in different business situations in order to solve challenging business problems. You will understand the relevance of high-quality accounting information and their multiple interpretations in business life, which ultimately optimize planning, strategies, risk management, and business decision making. You are further expected to understand that accounting is not the isolation of the overall business strategy of corporates. You will create and produce indicators describing the success of operations based on cause/consequence logic, as well as able to collect information pertaining to corporates needed for measurement. You will identify the economic requirements and the resource requirements related to personnel, necessary to achieve the aforementioned objectives. You will use budget information as a tool for examining and evaluating the results and analyze the financial risks of a firm and manage them.
Contents		Theoretical aspects of accounting, financial statement analysis, financial performance measurement, regulatory framework, corporate governance and ethical issues of accounting, financial ratio analysis, corporate valuation, balanced scorecard as a tool for strategic budgeting, economic value added (EVA), cost concepts, absorption costing, pricing, planning and budgeting, fundamental of financial management, capital investment appraisal, financial risk management.
Accomplishment		The primary modes of delivery are face-to-face learning, distance learning (e.g. virtual lectures, virtual studies) and combined face-to-face and distance learning. However, in the wake of COVID-19 situation, hyflex pedagogy model is more likely be followed.
Bibliography		Lectures slides will be the starting point to learn the subject matter of the course. Books: Barry Elliott, Jamie Elliott: Financial Accounting and Reporting, Pearson Education, 17/E. Proctor, Ray: Managerial Accounting for Business Decisions. Prentice Hall 2009, Third Edition. Part 5. Russell David, Patel Ashok & Wilkinson-Riddle Gregory: Cost Accounting An Essential Guide. Pearson Education Ltd. Atkinson Anthony, Kaplan Robert, Matsumura Ella & Young Mark: Management Accounting. Prentice Hall. Brealey, Richard A., Myers, Stewart C. and Allen, Franklin: Principles of Corporate Finance. McGraw-Hill. Web Based Resources: https://uk.finance.yahoo.com/ http://www.reuters.com/ http://online.wsj.com/europe http://www.ifrs.org/Pages/default.aspx Corporate Websites (for Management Accounting, Financial Accounting and Financial Management group presentations and assignments/individual assignments) Research articles and videos will be shared from time to time.
Other info		The course code is HBIB0007-3004. Use the code to view the course schedule at lukkarit.peppi.jamk.fi. NOTE! Online courses may not have a schedule.

Management, 5 cr

Date		11.01. - 21.05.2021
Goal		By the completion of the course you will be able to: Critical and Analytical Understanding IBCRI Critically review, analyze and understand information available from academic and professional business sources in management field. Applied Business Skills IBBUS Apply disciplinary and interdisciplinary knowledge to analyze management challenges and trends to propose or take in action solutions based on the findings. Communication Skills IBCOM Communicate responsibly, effectively and professionally in English in oral, written and digital formats. Collaborative Skills IBCOL Participate in inter- and multicultural settings, demonstrate teamwork and leadership skills such as conflict resolution. Ethical, Sustainable and Responsible Conduct IBESR Ability to identify and assess managerial challenges related to ESR and understand their meaningful applications in business management. Personal Skills IBPER Activate personal and professional development by reflecting upon and deepening personal learning to positively affect one’s own career plans.
Contents		Models of management, leadership, corporate sustainability and responsibility, visionary and strategic management, budgeting and strategy, organizational structure and culture, managing change, influence and power, motivation, communication, managing teams. For each content unit there will be processes and analytical tools provided for instantiations of learned models/frameworks and concepts.
Accomplishment		Classroom teaching (lecturers and workshops) Online learning (virtual discussions + groupwork)
Bibliography		David Boddy: Management
Other info		The course code is HL00BD01-3001. Use the code to view the course schedule at lukkarit.peppi.jamk.fi. NOTE! Online courses may not have a schedule. ---------------------------------------------------------- The learning outcomes of the course will be deepened during the 2nd year, 1st semester at Human Resource Management course. The student can also widen the learning during the exchange year at JAMK´s partner universities in courses like Workplace Psychology etc.

Data Analysis in Business Management, 5 cr

Cross-cultural Management Essentials: Communication, Conflict, and Management Perspectives, 5 cr

International Business study path 2, 32 cr

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