Asian Incoming Tourism, 5 cr (Campusonline)avaa tulostusnäkymä

Enrolment has not opened yet. Enrolment begins on 16.08.2021 at 08:00 on this page.
Date
    01.11.2021 - 17.12.2021
Last enrolment date
    03.08.2021 - 17.10.2021
Prerequisites
    The student understands the general concepts and phenomena related to tourism.
Goal
    Asia is more and more powerful generating area for the tourism in Europe. After this course the student is familiar with the outbound tourism especially from China and Japan.

The student knows tourism related consumer behavior models from these countries. She/he knows relevant marketing models and distribution channels in these countries.

Hse/he understands the specific demands of the Asian customers travelling to Europe.
Contents
    •China and Japan as market areas for incoming tourism to Europe
•Tourism product development and adaptation to Asian markets
•Marketing and distribution to China and Japan
Accomplishment
    On-line studying
Video lectures and visitors
Assignments
On-line discussions
Personal portfolio
Exam
Literature
    Current materials about the topic provided by course tutors
Further Information
    campusonline@jamk.fi
Other info
    The course code is MMFT9000-3003. Use the code to view the course schedule at lukkarit.peppi.jamk.fi. NOTE! Online courses may not have a schedule.