Selling and Sales Support, 5 cr (online course)
Attention! Online registration is closed.
Date |
11.01.2021 - 12.05.2021 | |
Last enrolment date |
13.12.2020 | |
Prerequisites |
Student knows the basics of marketing. | |
Goal |
Object of the course Purpose of the course is to identify the key concepts and theory in sales by utilizing academic and professional business sources and tools in sales & marketing. Course Competences Internationalisation and communications competence Learning and information management competence Aim of the course Upon completion of the course you are able to recognize the changing needs of the customers, analyze the challenges and new trends in business environment and utilize the information in developing, implementing and monitoring the success of sales processes. You understand the significance and role of personal selling, sales support activities and sales steering processes. |
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Contents |
Smarketing Sales, support and steering processes Social selling Selling techniques and tools Key account management Sales capabilities now and in the future International sales Ethical, sustainable and responsible sales |
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Accomplishment |
webinars, workshops and learning assignments | |
Literature |
Jobber, D. and Lancaster, G. 2015. Selling and Sales Management, Pearson Kotler, P. and Keller, K.L. 2009. A Framework for Marketing Management, Pearson.Journal of Selling and Sales Management | |
Price |
75 € The studies are free-of-charge for unemployed job seekers and asylum seekers as of 1 January 2020. If applicable, please complete the application form but do not proceed to the net bank. Then submit your unemployment certificate immediately to JAMK open studies email using the secure webmail. Please see https://www.jamk.fi/fi/Koulutus/Avoin-AMK/Ilmoittautuminen/ |
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Other info |
The course code is TSAA0500-3008. Use the code to view the course schedule at lukkarit.peppi.jamk.fi. NOTE! Online courses may not have a schedule. |
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