Sport Digital Communications, 5 cr
Attention! Online registration is closed.
Date |
14.02.2022 - 27.05.2022 | |
Last enrolment date |
16.01.2022 | |
Place |
Rajakatu 35, Jyväskylä, Finland | |
Goal |
Critical and Analytical Understanding (IBCRI) Critically review, analyze and understand the sports industry specific digital communications and marketing models, tools and environment and the relation of digital media and sports as a form of entertainment and business. Applied Business Skills (IBBUS) Apply knowledge of digital communications and marketing models, tools and environment in a sport business context to the practical design and planning of digital marketing campaigns for sports organizations. Communication Skills (IBCOM) Communicate responsibly, diversely and professionally in English, and contribute actively to the interaction and discussions with other students during learning sessions. Collaborative Skills (IBCOL) Proactive participation to and interaction with study activities in an intercultural settings and in group working practices together with peer students. Ethical, Sustainable and Responsible Conduct (IBESR) Understand issues of ESR and their impact to digital communications and marketing. |
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Contents |
Strategic approach to digital marketing in sport business, principles of digital marketing communications and e-PR in sports, management of online customer experience and marketing automation practices, sport marketing campaigns in digital media, social media tools and marketing practices in social media environment, digital analytics and search engine optimization, content and performance marketing in sports communications, gamification as a method for digital marketing, solutions and applications of IoT and mixed realities (MR) in sports business. | |
Accomplishment |
Course follows combined face-to-face and distance learning methods where students participate in lectures, workshops and other study activities organized in classroom and virtual study environments. Furthermore, a student also completes separate individual and group assignments as supplementary independent studies utilizing virtual study platforms and materials. Upon completion of the course student prepare two individual assignments which are pre-assignment and a more broader individual assignment about digital communications and media consumption. In addition, students prepare a digital marketing plan as a group work and deliver a presentation and hand in a written report of the digital marketing plan. Group works are assigned by sport organizations and are connected to actual market environments and assignments. Students' learning is assessed through individual assignment (50 %), group working (40 %) and peer evaluation (10 %). |
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Literature |
Seymour, A. & Blakey, P. 2020. Digital Sport Marketing : Concepts, Cases and Conversations. Routledge. Additional articles and reading materials are provided upon course beginning. |
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Price |
75€ If you are an unemployed jobseeker, laid-off or an asylum seeker, the studies will be free of charge for you. In this case, bypass the online payment and send the certificate via security email immediately. Instructions: www.jamk.fi/openstudies/free-of-charge. |
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Further Information |
avoinamk@jamk.fi | |
Other info |
The course code is HL00BD93-3001. Use the code to view the course schedule at lukkarit.peppi.jamk.fi. NOTE! Online courses may not have a schedule. |
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