Sport Business Intelligence and Service Design, 5 cr
Attention! Online registration is closed.
Date |
13.02.2023 - 26.05.2023 | |
Last enrolment date |
29.01.2023 | |
Place |
Jyväskylä, Rajakatu 35 | |
Goal |
The object of the course: Student understands the basics of modern data-oriented fan experiences management. Course competences: Internationalization and communications competence Business competence Responsibility competence Learning and information management competence Learning objectives of the course: The student is able to critically review, analyze and apply the concept of Sport Business Intelligence in sport organization's fan relationships management, event management and business performance management within the context of sports industry. Student knows how to utilize modern fan data and insights to develop user-centered service concepts to manage fan experiences in sport events. Students also learns how to apply understanding of Sport Business Intelligence, data-oriented fan management and applied sport event research to develop existing services and create new experience concepts for sport events and organizations by using modern experience design tools. Student also understands ethical issues and their impact to collecting, analyzing and processing data and information as a part of sport business management. Through a proactive participation and interaction with study activities in an intercultural settings student learns to work as team member and in group working practices together with peer students. |
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Contents |
Introduction to Sport Business Intelligence concept, knowledge and data management in sports, use of data to develop the business of sports, CRM in sports, business maturity models, basics of service design, process of service development and sport event fan experience design. | |
Accomplishment |
Course follows combined face-to-face and distance learning methods where students participate in lectures, workshops and other study activities organized in classroom and in virtual study environments such as Zoom and Moodle. Furthermore, a student also completes individual and group assignments as supplementary independent studies utilizing virtual study platforms and materials. Upon completion of the course student prepares individually a pre-assignment and in addition, a SBI -based service and event development plan as a group work and deliver a presentation and hand in a written report of the plan. Group works are connected to actual market environments and data. Students' learning is assessed through exam (50 %), group assignment (40 %) and peer evaluation (10 %). |
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Literature |
Green, F. 2021. Winning with data: CRM and analytics for the business of sports. Routledge. Harrison, C.K. & Bukstein, S. 2017. Sport business analytics: using data to increase revenue and improve operational efficiency. Taylor & Francis. Reason, B., Løvlie, L. & Flu, M. B. 2016. Service design for business: a practical guide to optimizing the customer experience. John Wiley & Sons. |
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Price |
75 €. If you are an unemployed jobseeker or an asylum seeker, the studies are free of charge. Studies are also free for people who have fled Ukraine and are in Finland with temporary protection -status. In these cases, do not proceed to online payment and use the secure email to submit the certificate without delay. Instructions: www.jamk.fi/openstudies/free-of-charge) | |
Further Information about the enrolment |
avoinamk@jamk.fi | |
Other info |
The course code is HL00BD92-3002. Use the code to view the course schedule at https://lukkarit.peppi.jamk.fi. NOTE! Online courses may not have a schedule. |
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