From Idea to Product in Cultural Tourism, 5 cravaa tulostusnäkymä

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Date
     12.04.2021 - 03.06.2022
Last enrolment date
     21.02.2021
Prerequisites
     The student understands the concepts and phenomena related to cultural tourism. It is recommended to take the course “An approach to cultural tourism” or similar course before taking this course. There are also course “Kohti kulttuurimatkailua” available in Finnish.
Goal
     During the course, the student will learn to identify cultural tourism potential and design new cultural tourism concepts. She/he will learn the service design process and relevant tools in the process.
Contents
     Cultural tourism products
service design process and tools
customer insight
innovation methods
concepts
Accomplishment
     The course is studied online in Moodle studying environment
Literature
     Stickdorn Marc. 2012. This is service design thinking

Miettinen S., Koivisto M.2009.Designing services with innovative methods.Helsinki:University of Art and Design

Moriz Stefan. 2005 London. Service design, Practical access to an evolving field

Current materials provided by course tutors
Price
     Price: 75 €
If you are an unemployed jobseeker, laid-off or an asylum seeker, the studies will be free of charge for you. In this case, bypass the online payment and send the certificate via security email immediately. Instructions: www.jamk.fi/openstudies/free-of-charge.
Further Information
     avoinamk@jamk.fi