Sport Tourism Management, 3 cr (Online Summer School)

Attention! Online registration is closed.
Date
    01.06.2020 - 17.06.2020
Last enrolment date
    24.05.2020
Place
    Online studies
Target group
    The academic content is suitable for both Bachelor's and Master's level.
Goal
    Upon completion of this course a student will be able to apply key principles of sport tourism management to the management and marketing of sport tourism activities and organisations in a sustainable manner, leaving positive legacies and generating socio-economic development for host communities.
Competences: The student is able to demonstrate applied theoretical and conceptual knowledge of sport tourism principles.

The student is able to interpret and analyse complex
sport tourism issues and challenges and communicate solutions or alternatives.

The student is able to critically review relevant information
from a variety of media types and sources.

The student is able to both contribute effectively to a group context as well as to work independently.
Contents
    • Sport tourism management: people, places and activities
• Sport tourism development and environmental and social sustainability
• Designing and managing sustainable sport events
• Planning and managing legacies from sport tourism activities and events
• Bidding and hosting strategies for global sport tourism events
• Generating positive image and brand reputation through sport tourism activities
• Sport tourism niche markets: golf, adventure and extreme sport tourism
• Digitalisation and solutions for sustainable sport tourism
Accomplishment
    Live and pre-recorded online lectures will be supplemented by videos, readings, independent study/ investigation and online discussion groups.
Literature
    Higham, J. & Hinch, T. (2018). Sport tourism development. (3rd ed.). Briston: Channel View.

Knott, B. & Swart, K. (2018). Global tourism and the lure of mega-events. In: Dodds, M., Heisey, K. & Ahonen, A. (eds.). Routledge Handbook of International Sport Business. New York, N.Y.: Routledge: 293-303.
Price
    100 €
Further Information
    rkorkia@jamk.fi
Other info
    Lecturer Brendon Knott
School of Business Summer School

See the Timetable