Digital Services in Tourism, 5 cravaa tulostusnäkymä

Huom! Online-ilmoittautuminen on päättynyt.
Aika
     24.10.2022 - 21.12.2022
Ilmoittautumiset
     09.10.2022 mennessä
Paikka
     Jyväskylä, Rajakatu 35
Edeltävä osaaminen
     Basic knowledge about digitalization in tourism
Tavoite
     The object of the course
In this course you will gain important skills needed in the digitalizing tourism industry as a business manager.You will gain insight about digital trends and how to utilize these in the tourism industry. After completing this course, you will know how to develop digital services in order to mediate experiences both online and offline.

Course competences

The learning objectives of the course
You understand the impact of digitalization in tourism and the role of different digital services along the customer journey. You recognize the value of digital services for different customer segments. You have basic knowledge of the user-centred design and evaluation of digital services. You understand how to develop digital services.
Sisältö
     The principal contents of this course are (1) Digital services and touchpoints along the customer journey, (2) Customer insight in the digital context, (3) The basics of user-centred design, (4) Digital customer experience, and (5) Analytical evaluation of existing digital services.
Toteutus
     Lectures and recorded lectures
Independent studies and assignments
Project work including research and development plan.
Kirjallisuus
     Benckendorff, P., Sheldon, P., Xiang, Z. 2019. Tourism Information Technology. 3rd Edition. CABI Publishing.
Smashing Magazine & Traynor, D. 2012. User experience design. Freiburg, Germany: Smashing Media GmbH.
The digital roadmap for tourism in Finland
Course material
Hinta
     75 €. If you are an unemployed jobseeker or an asylum seeker, the studies are free of charge. Studies are also free for people who have fled Ukraine and are in Finland with temporary protection -status. In these cases, do not proceed to online payment and use the secure email to submit the certificate without delay. Instructions: www.jamk.fi/openstudies/free-of-charge)
Lisätietoja ilmoittautumisesta
     avoinamk@jamk.fi
Muu informaatio
     The course code is MTMW3000-3005. Use the code to view the course schedule at https://lukkarit.peppi.jamk.fi. NOTE! Online courses may not have a schedule.