Mastering European Business, 3 cr

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    05.06.2018 - 21.06.2018
Last enrolment date
    Rajakatu 35, contact lessons
    The student knows the principles of planning a company's export policy and understands the logic behind export plan and market research.
    The student has an understanding of the European Union as a whole and can describe the planning process of export operations and the main aspects of the export strategy. He/she can acquire market information and prepare a market analysis of a given EU country and evaluate its potentials as a target market from the viewpoint of a specific field or company.
    The EU as an internal market; the role of market analysis in planning export operations; acquiring market information; methods used in the evaluation of potential markets and how to design a market analysis; the European consumer and retail trade.
    A) Johansson,J. Global Marketing: Foreign Entry. Local Marketing and Global Management. International Edition
    75 €
Further Information
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    Summer School 2018

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