Branding in Tourism, 5 cr

Ilmoittaudu koulutukseen

Aika
    29.10.2018 - 18.12.2018
Ilmoittautumiset
    14.10.2018 mennessä
Paikka
    Rajakatu 35, Jyväskylä
Edeltävä osaaminen
    The student knows how to manage the tourism companies and destinations.
Tavoite
    The student understands the meaning of the brand in making the intangible tourism service tangible. He/she understands the meaning of the branding in developing tourism services, -companies and –destinations.

The student knows the brand strategy theories, models and concepts and understands their relevance in practice.

She/he understands the meaning of customer intelligence in developing brand strategies. He/she understands the meaning of the managed customer experiences in brand building.
Sisältö
    • the concepts of brand and brand equity
• brand values and knowledge
• brand elements
• integrated marketing communication in relation to brand building
• Customer experience in relation to brand building
Toteutus
    Lectures
independent work
group work
Kirjallisuus
    • Keller, K.L. 2008. Strategic Brand Management: Building, Measuring and Managing Brand Equity. Prentice Hall.
• Kotler, P. Bowen, J. Makens, James C. 2010. Marketing for hospitality and tourism
Hinta
    75 €
Lisätietoja
    lipa.avoinamk@jamk.fi

Katso opintojakson aikatauluIlmoittaudu koulutukseen