Marketing, 5 cr

Huom! Online-ilmoittautuminen on päättynyt.
Aika
    11.03.2019 - 10.05.2019
Ilmoittautumiset
    24.02.2019 mennessä
Tavoite
    The student knows the modern marketing concepts and principles. She/he understands the significance of marketing practices and actions in business. The student is familiar with the marketing management and planning process. The student recognizes operational marketing environment and customer markets. She/he can describe marketing mix decisions.
Sisältö
    Company and marketing strategy as a foundation
Operational environment, competitor and customer analysis
Segmentation and positioning
Marketing mix
Toteutus
    Lectures, in-class assignments, group work, self-study readings, self-reflection, peer assessment
Course is conducted also online.
Kirjallisuus
    Kotler, P., Armstrong, G, Harris, L.C. & Piercy, N. 2013. Principles of Marketing. Pearson. 6th edition. (Chapters: 1, 2, 3, 5, 6, 7, 8, 14, 18, 20)
Lectures
Material of current interest will be provided by the lecturer.
Hinta
    75 €
Lisätietoja
    lipa.avoinamk@jamk.fi

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