Sport Event Management, 3 cr

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Aika
    03.06.2019 - 19.06.2019
Ilmoittautumiset
    28.04.2019 mennessä
Paikka
    Rajakatu 35, Jyväskylä, Finland
Edeltävä osaaminen
    The course is aimed at students with a foundation knowledge in tourism, hospitality, sport or business studies.
Tavoite
    In this course, students will learn how to design and manage global sport tourism events in a sustainable manner, leaving positive legacies for all stakeholders and minimising any negative impact for host destinations.
Sisältö
    The course aims to address two of the UN Sustainable Development Goals, namely: To promote inclusive and sustainable economic growth (Goal 8) and to make cities inclusive, safe, resilient and sustainable (Goal 11). This is presented in the context of tourism destinations and global sport events.

Course topics outline:

• The global business and tourism case for sustainable sport events
• Sustainable global destinations and sport events
• The co-creation role of stakeholders in sport event sustainability
• Digitalisation and solutions for sustainability
• Designing and managing sustainable sport events
• Planning and managing legacies from sport events
Toteutus
    Students will engage with core tourism, sport management and business knowledge components as well as global practice linked to sport event sustainability. The course will use an international group case study approach, using problem-solving to propose solutions and models for managing or designing global sport events for sustainable destinations.
Hinta
    45 €
Lisätietoja
    lipa.avoinamk@jamk.fi
Muu informaatio
    Lecturer Brendon Knott
School of Business Summer School

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