Destination Management, 5 cr

Huom! Online-ilmoittautuminen on päättynyt.
Aika
    12.02.2019 - 22.05.2019
Ilmoittautumiset
    27.01.2019 mennessä
Paikka
    Rajakatu 35, Jyväskylä
Edeltävä osaaminen
    Knowledge of tourism as an industry and business
Tavoite
    The student is able to examine tourism potential of a destination. The student identifies the challenges and opportunities for tourism destinations. The student recognizes the value of historic, geographic and cultural potential, and services potential in tourism. The student is able to conduct a research on a destination and make recommendations. The student knows how and why tourists make particular destination choices, what is profitable market segment, and the student can plan an optimal visitor profiles, and give suggestions for new business concepts. The students knows what does destination management companies and other stakeholders do.
Sisältö
    Destination analysis. Market research. Geographical, historical and sociological approaches. Management structures.
Toteutus
    - Lectures and seminars
- Data collection from different expertise area
- Group discussions and presentations
Kirjallisuus
    - Anholt, S. 2009. Places: Identity, Image and Reputation. Palgrave Macmillan.
Other materials provided by the lecturer of the course
Hinta
    75 €
Lisätietoja
    lipa.avoinamk@jamk.fi

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