Sport Marketing, 5 cr

Ilmoittaudu koulutukseen

Aika
    18.02.2019 - 19.05.2019
Ilmoittautumiset
    27.01.2019 mennessä
Paikka
    Virtual studies
Tavoite
    The student knows the basic theories in the Sport marketing field and identifies the main concepts of sport marketing. He/she understands the role of marketing in sports and the global importance of it. The student is able to build a sport marketing plan and utilize the necessary marketing tools.
Sisältö
    An introduction to key aspects in sport marketing, such as sport consumer behaviour, market research in sport, sport marketing planning, branding, sponsorship and ambush marketing.
Toteutus
    Combined face-to-face and distance learning (lectures and seminars, sport marketing case studies, assignments, exam).
Kirjallisuus
    Smith, A. 2015. Introduction to Sport Marketing. 2nd Edition. Routledge.
Hinta
    75 €

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