Branding in Tourism, 5 cr

Ilmoittautuminen ei ole vielä avautunut. Voit ilmoittautua koulutukseen tältä sivulta 01.08.2019 klo 09:00 alkaen.
Aika
    01.11.2019 - 20.12.2019
Ilmoittautumiset
    01.08.2019 - 06.10.2019
Paikka
    Rajakatu 35, Jyväskylä
Edeltävä osaaminen
    The students knows how to manage the tourism companies and destinations.
Tavoite
    The student understands the meaning of the brand in making the intangible tourism service tangible. He/she understands the meaning of the branding in developing tourism services, -companies and –destinations.

The student knows the brand strategy theories, models and concepts and understands their relevance in practice.

She/he understands the meaning of customer intelligence in developing brand strategies. He/she understands the meaning of the managed customer experiences in brand building.
Sisältö
    • the concepts of brand and brand equity
• brand values and knowledge
• brand elements
• integrated marketing communication in relation to brand building
• Customer experience in relation to brand building
Toteutus
    Lectures
independent work
group work
Kirjallisuus
    •Keller, K.L. 2008. Strategic Brand Management: Building, Measuring and Managing Brand Equity. Prentice Hall.
•Kotler, P. Bowen, J. Makens, James C. 2010. Marketing for hospitality and tourism
Hinta
    75 €
Lisätietoja
    avoinamk@jamk.fi

Katso opintojakson aikataulu