Electronic Customer Services, 5 Cr

Ilmoittautuminen ei ole vielä avautunut. Voit ilmoittautua koulutukseen tältä sivulta 03.08.2020 klo 09:00 alkaen.
Aika
    26.10.2020 - 18.12.2020
Ilmoittautumiset
    03.08.2020 - 27.09.2020
Paikka
    Rajakatu 35, Jyväskylä, Finland
Edeltävä osaaminen
    Basic knowledge in hospitality industry and service design.
Tavoite
    The object of the course
Digitalisation is transforming the way we work and the way businesses interact with customers. After completing this course, you will have learned how digitalisation is transforming the hospitality industry. You will gain important skills needed in the digitalising industry as a business manager.

Course competences
MYHIN Innovation and Development Competence
MYHPA Competence in the Service Business

The learning objectives of the course
You understand the role of different e-services as part of the customer journey and digital customer experience. You recognize the opportunities offered by e-services for business in the sector you have opted to focus on. You have a basic knowledge of the user-centred design and evaluation of electronic services.
Sisältö
    The principal contents of this course are (1) e-services and technologies as part of customer journey, (2) the basics of user-centred design, and (3) analytical evaluation of existing e-services.
Toteutus
    Lectures, videos, independent reading materials and information search, discussions, project work, verbal presentation, other independent assignments (quiz, usage diary, written text).
Kirjallisuus
    Law, R., Buhalis, D., Cobanoglu, C. 2014. Progress on information and communication technologies in hospitality and tourism. International Journal of Contemporary Hospitality Management, 26, 5, 727-750.
Still, B. 2017. Fundamentals of user-centered design: A practical approach. Boca Raton, FL: CRC Press.
Tullis, T., Albert, B., Albert, W. & Tullis, T. 2008. Measuring the User Experience. Morgan Kaufmann.
Hinta
    75 €
Opintojakso on maksuton työttömille työnhakijoille ja turvapaikanhakijoille
Lisätietoja
    avoinamk@jamk.fi