Branding in Tourism, 5 Cr

Ilmoittautuminen ei ole vielä avautunut. Voit ilmoittautua koulutukseen tältä sivulta 03.08.2020 klo 09:00 alkaen.
Aika
    26.10.2020 - 18.12.2020
Ilmoittautumiset
    03.08.2020 - 27.09.2020
Paikka
    Rajakatu 35, Jyväskylä, Finland
Edeltävä osaaminen
    The students knows how to manage the tourism companies and destinations.
Tavoite
    The student understands the meaning of the brand in making the intangible tourism service tangible. He/she understands the meaning of the branding in developing tourism services, -companies and –destinations.

The student knows the brand strategy theories, models and concepts and understands their relevance in practice.

She/he understands the meaning of customer intelligence in developing brand strategies. He/she understands the meaning of the managed customer experiences in brand building.
Sisältö
    • the concepts of brand and brand equity
• brand values and knowledge
• brand elements
• integrated marketing communication in relation to brand building
• Customer experience in relation to brand building
Hinta
    75 €
Opintojakso on maksuton työttömille työnhakijoille ja turvapaikanhakijoille
Lisätietoja
    avoinamk@jamk.fi