Wellbeing Tourism, 5 Cr (Online course)

Ilmoittautuminen ei ole vielä avautunut. Voit ilmoittautua koulutukseen tältä sivulta 09.11.2020 klo 09:00 alkaen.
Aika
    15.02.2021 - 21.05.2021
Ilmoittautumiset
    09.11.2020 - 24.01.2021
Paikka
    Online course
Edeltävä osaaminen
    You have studied tourism and understand general concepts and phenomena related to tourism. You understand how the tourism industry has developed and what it comprises in Finland and abroad.
Tavoite
    The object of the course
After completing this course, you will know what makes wellbeing tourism a unique and profitable market. You will gain insight about wellbeing tourism in Finland and abroad and can begin to understand what kind of wellbeing tourism services are suitable for different customer segments.

Course competences
MTMCU Customerships
MTMNE Networks
MTMRE Responsibility
MTMTI Tourism Industry

The learning objectives of the course
You are able to identify different actors and operations in wellbeing tourism. You understand the motives of wellbeing tourists and the theme’s significance to the competitiveness of companies. You understand the concepts, phenomena and special characteristics related to responsible wellbeing tourism nationally and internationally. You know the national theme-promoting strategies and development policies.
Sisältö
    The principal contents of this course are (1) Wellbeing tourism concepts and phenomena, (2) Wellbeing tourism nationally and internationally, (3) Wellbeing tourism services, (4) Wellbeing tourism actors and customers, (5) Special characteristics and strategic emphases, (6) Ecological, economical and socio-cultural responsibility.
Toteutus
    Online lectures/ videos
independent reading materials and information search
online discussions
Versatile independent assignments (eg. quiz, written text)

Required tools: fast Internet connection, computer, MS Office.
Kirjallisuus
    Global Wellness Tourism Economy Report. Global Wellness Institute. (latest e-report)
Grénman, M. & Räikkönen, J. 2015. Well-being and wellness tourism – Same, same but different? Conceptual discussions and empirical evidence. Matkailututkimus, 11, 1, 7–25.
Konu, H. 2010. Identifying potential wellbeing tourism segments in Finland. Tourism Review, 65, 2, 41-51.
Smith, M. & Diekman, A. 2017. Tourism and wellbeing. Annals of Tourism Research, 66, 1–13.
Tuohino, H., Björk, P. & Konu, H. 2011. Wellbeing Tourism in Finland: Finland as a competitive wellbeing tourism destination. University of Eastern Finland. (e-report)
Hinta
    75 €
Opintojakso on maksuton työttömille työnhakijoille ja turvapaikanhakijoille.
Lisätietoja
    avoinamk@jamk.fi
Muu informaatio
    All assignments are assessed as approved-failed. Half-time feedback is provided by teacher if assignments are returned by the recommended schedule.