Digital Services in Tourism, 5 cravaa tulostusnäkymä

Ilmoittautuminen ei ole vielä avautunut. Voit ilmoittautua koulutukseen tältä sivulta 03.08.2021 klo 09:00 alkaen.
Aika
    01.11.2021 - 17.12.2021
Ilmoittautumiset
    03.08.2021 - 17.10.2021
Edeltävä osaaminen
    Basic knowledge about digitalization in tourism
Tavoite
    The object of the course
In this course you will gain important skills needed in the digitalizing tourism industry as a business manager.You will gain insight about digital trends and how to utilize these in the tourism industry. After completing this course, you will know how to develop digital services in order to mediate experiences both online and offline.

Course competences

The learning objectives of the course
You understand the impact of digitalization in tourism and the role of different digital services along the customer journey. You recognize the value of digital services for different customer segments. You have basic knowledge of the user-centred design and evaluation of digital services. You understand how to develop digital services.
Sisältö
    The principal contents of this course are (1) Digital services and touchpoints along the customer journey, (2) Customer insight in the digital context, (3) The basics of user-centred design, (4) Digital customer experience, and (5) Analytical evaluation of existing digital services.
Toteutus
    Lectures, independent studies and assignments, project work including research and development plan.
Kirjallisuus
    Benckendorff, P., Sheldon, P., Xiang, Z. 2019. Tourism Information Technology. 3rd Edition. CABI Publishing.
Smashing Magazine & Traynor, D. 2012. User experience design. Freiburg, Germany: Smashing Media GmbH.
The digital roadmap for tourism in Finland
Course material
Hinta
    75€
Mikäli olet työtön työnhakija tai turvapaikanhakija, opinnot ovat sinulle maksuttomia. Jätä tällöin etenemättä verkkomaksuun ja toimita todistus välittömästi turvasähköpostilla. Ohjeet: www.jamk.fi/avoin/maksuttomuus.
Lisätietoja
    avoinamk@jamk.fi
Muu informaatio
    The course code is MTMW3000-3003. Use the code to view the course schedule at lukkarit.peppi.jamk.fi. NOTE! Online courses may not have a schedule.