English for Business Communication, 5 cr

Huom! Online-ilmoittautuminen on päättynyt.
    09.09.2019 - 20.12.2019
    16.08.2019 mennessä
    Rajakatu 35, Jyväskylä
Edeltävä osaaminen
    This course is suitable for both degree and exchange students. In either case, a proven ability to study and work with others in English is required.
    By the end of the course, the students will be able to
• succeed in routine business communication situations face to face, over the phone and in writing,
• independently produce various kinds of business messages and documentation,
• use different/new media to augment the effectiveness of new or existing business communications,
• analyze the effectiveness of printed and online marketing materials, and also produce original marketing materials of professional quality,
• plan, organize and prepare appropriate materials for international conferences, conventions or similar events, and
• demonstrate competence in producing workplace-specific guidelines and support materials to facilitate better customer service in English.
    The contents of the course include
• using the power of well-written, short messages or captions to raise the level of impact and audience interest in business videos,
• crafting business-related promotional messages and materials according to in-house standards and using only authorized media,
• preparing for an international business event as a client, visitor, or organizer and producing relevant documentation and materials for the event, and
• benchmarking the current state of international customer service in English, and designing and developing specific plans in order to improve it at the local level.
    The course is implemented as a hybrid (classroom + virtual) course with plenty of guidance and coaching through the early stages on the use of online as well as offline communication and collaboration tools. The students are trained and encouraged to connect and share with others through the independent use of such tools, and by the end of the course, they should be competent performers in the delivery of presentations to both local and remote audiences, in both real time and on demand.
    All course-related study materials are provided by the course lecturer through the course website.
    75 €.

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