Destination Development, 5 cr (Master`s level)

Ilmoittaudu koulutukseen

Aika
    11.02.2020 - 27.04.2020
Ilmoittautumiset
    15.12.2019 mennessä
Paikka
    Online course
Edeltävä osaaminen
    Bachelor's degree
Tavoite
    The student is able to make analysis of tourism potential of a place at a national, district or local level. The student knows possible crisis or other historic events of destination, economic development of destination, its residence attitudes and background statistics. The student identifies a regional ecosystem of tourism. The student understands how to evaluate the potential costs and benefits of a tourism development program for a region. The student is able to set visions and goals for tourism stakeholders including strategic alliances and public-private partnerships. The student is able to make a regional tourism strategy or a master plan of a destination.
Sisältö
    Economic impact data
Competitive advantage
Strategic alliance
Regional tourism strategy
Master plan
Toteutus
    Lectures, visits, workshops, webinars, written assignment, self-assessment
and poster
Kirjallisuus
    Topic related journal articles
Industry reports
Local research material
On-line material provided by the expert in concern
Hinta
    75 €
Lisätietoja
    avoinamk@jamk.fi

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