Destination Management, 5 cr

Ilmoittaudu koulutukseen

Aika
    13.02.2020 - 14.05.2020
Ilmoittautumiset
    12.01.2020 mennessä
Paikka
    Rajakatu 35, Jyväskylä, Finland
Edeltävä osaaminen
    Knowledge of tourism as an industry and business
Tavoite
    The students knows what means responsible tourism destination and its management, how are the companies and other stakeholders involved in the tourism management ecosystem.
The student recognizes the value of historic, geographic and cultural attractions, and services in tourism.
The student knows how and why tourists make particular destination choices.
The student identifies the strategic challenges and opportunities for tourism destinations.
The student is able to conduct a research on a destination and networks, and make recommendations to practitioners.
Sisältö
    Responsible tourism planning
Overtourism
Destination analysis
Market research
Destination management system
Tourism ecosystem
Stakeholders
Networking
Toteutus
    lectures
group discussions
presentations
Can be implemented as Future Factory –project
Kirjallisuus
    Mason, P. 2016 (3rd edition). Tourism impacts, planning and management. Routledge.
Other materials provided by the lecturer of the course
Hinta
    75 €
Lisätietoja
    avoinamk@jamk.fi

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