Future trends in tourism, 5 cr

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Aika
     13.09.2019 - 13.12.2019
Ilmoittautumiset
     11.08.2019 mennessä
Paikka
     Rajakatu 35, Jyväskylä
Edeltävä osaaminen
     Student understands basics of global mega trends and tourism trends
-scope of tourism industry
- meaning of innovation for companies
-themes of sustainability
- technology change as a phenomenom
Tavoite
     The students

-Recognizes changes in global environment and its effects to tourism -Recognizes weak signals effecting tourism
- Recognize methods to foresee in tourism
- Recognize new business opportunities based on future consumer needs, the resources of the business environment, and the competitive situation
Sisältö
     Tourism trends
Weak signals
Anticipation
Scenario toolkit
Toteutus
     The method is experiential learning which contains lectures, group work and project based working.
Kirjallisuus
     -Singh, Sarwant: New mega trends : implications for our future lives, 2012

-Tourism trend reports- UNWTO
-Consumer trend reports – Euromonitor international
Hinta
     75 €
Lisätietoja
     avoinamk@jamk.fi

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