Innovative Concepts in Tourism and Hospitality, 5 cr, (Master`s level)

Huom! Online-ilmoittautuminen on päättynyt.
Aika
    02.09.2019 - 20.12.2019
Ilmoittautumiset
    18.08.2019 mennessä
Paikka
    Online course
Edeltävä osaaminen
    The student knows the basics of business functions. The student knows customer-oriented nature in tourism services. The student understands how the tourism industry has developed and what it comprises in Finland or/and abroad. The student understands the multifaceted approaches in tourism. The student knows the different stages of the service design process, and knows how to apply the process in product development.
Tavoite
    The student is able to create tourism business concept utilizing different fields of businesses. The student is able to design innovative models that provide multi-sensory experiences for the tourism customers. The student recognizes the potential for success based on market and customer analysis.
Sisältö
    Experience economy
Minimum viable product
Customer insight
Value proposition
Visualization
Toteutus
    Lectures
Field work (Testings)
Analysis
Kirjallisuus
    Pine, B., Gilmore, J., 2011. The experience economy: work is theatre every business a stage.
Koskinen, I, Mattelmäki, T. & Battarbe, K. 2007. Professional Emphatic Design: User Experience in Product Design. Helsinki: Edita.
Academic articles
Hinta
    75 €
Lisätietoja
    avoinamk@jamk.fi

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