Global Sales Management, 5 cr

Aika		10.02.2020 - 30.04.2020
Ilmoittautumiset		12.01.2020 mennessä
Paikka		Online course
Edeltävä osaaminen		First Year Studies or Basic business studies.
Tavoite		Student is aware and understands international aspects of selling and sales management. Student will also acquire basic understanding on how to deal with the specifics of sales strategies, key account management, sales forecasting and budgeting, and the role of selling in marketing. KU1: Able to employ theoretical and conceptual knowledge to identify and analyze business problems in global contexts.
Sisältö		The core parts of the course include: Strategic planning in sales, Sales leadership, Analysing customers and markets, Designing and developing the sales force, Sales process management, Sales measurement, analysis, and knowledge management.
Toteutus		Video recorded lectures, video assignments, cases, quizzes and exam
Kirjallisuus		Title: Sales Management: International Edition Authors: Jeff Tanner, Earl D. Honeycutt, Robert C. Erffmeyer Publisher: Pearson Higher Education Copyright: 2009 Published: 02 Dec 2008 for wider reading Title: Selling and Sales Management, 8/E Authors: David Jobber,Geoffrey Lancaster Publisher: Financial Times Press Copyright: 2009 Published: 02 Apr 2009
Hinta		75 €
Lisätietoja		avoinamk@jamk.fi

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