Customer oriented experiences, 10 cr

Huom! Online-ilmoittautuminen on päättynyt.
Aika
    02.09.2019 - 19.12.2019
Ilmoittautumiset
    11.08.2019 mennessä
Paikka
    Rajakatu 35, Jyväskylä
Edeltävä osaaminen
    The student understands the basic concepts related to the services. The student understands the basic concepts, phenomena, and structures of the tourism and hospitality industry.
Tavoite
    The student understands the meaning of creating meaningful experiences in service industries. He/she understands the general concepts and phenomena relating to experience services and is able to assess the requirements set by various types of tourists.

The student understands the significance of research and the connection between information collection method and the nature of the information. He/she is able to collect, interpret, analyse and structure information. He/she is able to process the information collected to create meaningful experiences.
Sisältö
    • Targetgroup -thinking
• Experience economy
• Experience design process
• Basics in service design thinking
• Innovative research methods
• Analysis methods
Toteutus
    • Lectures
• Project work
• Individual studying
Kirjallisuus
    - Pine, B., Gilmore, J., 2011. The experience economy: work is theatre every business a stage. Boston MA: Harvard Business School Pres
- Fontana, A., Prokos, A. H., 2007. The interview : from formal to postmodern. Walnut Creek, California: Left Coast Press
- Tarssanen, S. (edit.): Handbook for Experince Stagers
Hinta
    150 €
Lisätietoja
    avoinamk@jamk.fi

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