Marketing, 5 cr

Huom! Online-ilmoittautuminen on päättynyt.
Aika
    10.01.2020 - 15.05.2020
Ilmoittautumiset
    08.12.2019 mennessä
Paikka
    Rajakatu 35, Jyväskylä
Tavoite
    The student knows the basic marketing concepts and principles. She/he understands the significance of marketing practices and actions in business. The student recognizes operational marketing environment and customer buying decision process. She/he can describe also marketing mix decisions.
Sisältö
    Operational environment, competitor and customer analysis,
Segmentation, targeting, differentiation, positioning,
Consumer buying decison,
Marketing mix
Toteutus
    Lectures, in-class assignments, group work, self-study readings.
Course is conducted also online.
Kirjallisuus
    Kotler, P., Armstrong, G, Harris, L.C. & Piercy, N. 2013. Principles of Marketing. Pearson. 6th edition. (Chapters: 1, 2, 3, 5, 6, 7, 8, 14, 18, 20)
Lectures
Additional material will be provided by the lecturer.
Hinta
    75 €
Lisätietoja
    avoinamk@jamk.fi

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