Global Sales Management, 5 cr

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Aika
    10.02.2020 - 30.04.2020
Ilmoittautumiset
    18.11.2019 - 12.01.2020
Paikka
    Online course
Edeltävä osaaminen
    First Year Studies or Basic business studies.
Tavoite
    Student is aware and understands international aspects of selling and sales management. Student will also acquire basic understanding on how to deal with the specifics of sales strategies, key account management, sales forecasting and budgeting, and the role of selling in marketing. KU1: Able to employ theoretical and conceptual knowledge to identify and analyze business problems in global contexts.
Sisältö
    The core parts of the course include: Strategic planning in sales, Sales leadership, Analysing customers and markets, Designing and developing the sales force, Sales process management, Sales measurement, analysis, and knowledge management.
Toteutus
    Video recorded lectures, video assignments, cases, quizzes and exam
Kirjallisuus
    Title: Sales Management: International Edition

Authors: Jeff Tanner, Earl D. Honeycutt, Robert C. Erffmeyer
Publisher: Pearson Higher Education
Copyright: 2009
Published: 02 Dec 2008 for wider reading Title: Selling and Sales Management, 8/E

Authors: David Jobber,Geoffrey Lancaster
Publisher: Financial Times Press
Copyright: 2009
Published: 02 Apr 2009
Hinta
    75 €
Lisätietoja
    avoinamk@jamk.fi

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