Asian Incoming Tourism, 5 cr

Ilmoittaudu koulutukseen

Aika
    10.02.2020 - 09.04.2020
Ilmoittautumiset
    15.12.2019 mennessä
Paikka
    Online course
Edeltävä osaaminen
    The student understands the general concepts and phenomena related to tourism.
Tavoite
    Asia is more and more powerful generating area for the tourism in Europe. After this course the student is familiar with the outbound tourism especially from China and Japan.

The student knows tourism related consumer behavior models from these countries. She/he knows relevant marketing models and distribution channels in these countries.

Hse/he understands the specific demands of the Asian customers travelling to Europe.
Sisältö
    •China and Japan as market areas for incoming tourism to Europe
•Tourism product development and adaptation to Asian markets
•Marketing and distribution to China and Japan
Toteutus
    Distance learning
Kirjallisuus
    Current materials about the topic provided by course tutors
Hinta
    75 €
Lisätietoja
    avoinamk@jamk.fi
Muu informaatio
    The course will be studied entirely in Optima learning environment.

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