Destination Management, 5 cr

Aika		13.02.2020 - 14.05.2020
Ilmoittautumiset		12.01.2020 mennessä
Paikka		Rajakatu 35, Jyväskylä, Finland
Edeltävä osaaminen		Knowledge of tourism as an industry and business
Tavoite		The students knows what means responsible tourism destination and its management, how are the companies and other stakeholders involved in the tourism management ecosystem. The student recognizes the value of historic, geographic and cultural attractions, and services in tourism. The student knows how and why tourists make particular destination choices. The student identifies the strategic challenges and opportunities for tourism destinations. The student is able to conduct a research on a destination and networks, and make recommendations to practitioners.
Sisältö		Responsible tourism planning Overtourism Destination analysis Market research Destination management system Tourism ecosystem Stakeholders Networking
Toteutus		lectures group discussions presentations Can be implemented as Future Factory –project
Kirjallisuus		Mason, P. 2016 (3rd edition). Tourism impacts, planning and management. Routledge. Other materials provided by the lecturer of the course
Hinta		75 €
Lisätietoja		avoinamk@jamk.fi