Marketing, 5 cr
Huom! Online-ilmoittautuminen on päättynyt.
Aika |
10.01.2020 - 15.05.2020 | |
Ilmoittautumiset |
08.12.2019 mennessä | |
Paikka |
Rajakatu 35, Jyväskylä | |
Tavoite |
The student knows the basic marketing concepts and principles. She/he understands the significance of marketing practices and actions in business. The student recognizes operational marketing environment and customer buying decision process. She/he can describe also marketing mix decisions. | |
Sisältö |
Operational environment, competitor and customer analysis, Segmentation, targeting, differentiation, positioning, Consumer buying decison, Marketing mix |
|
Toteutus |
Lectures, in-class assignments, group work, self-study readings. Course is conducted also online. |
|
Kirjallisuus |
Kotler, P., Armstrong, G, Harris, L.C. & Piercy, N. 2013. Principles of Marketing. Pearson. 6th edition. (Chapters: 1, 2, 3, 5, 6, 7, 8, 14, 18, 20) Lectures Additional material will be provided by the lecturer. |
|
Hinta |
75 € | |
Lisätietoja |
avoinamk@jamk.fi |
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