Sport Marketing, 5 cr (Online course)

Huom! Online-ilmoittautuminen on päättynyt.
Aika
    10.02.2020 - 15.05.2020
Ilmoittautumiset
    02.02.2020 mennessä
Paikka
    Online course
Edeltävä osaaminen
    For Degree Students
For Exchange Students

Compulsory first year business studies.
Comprehensive first year studies completed.
Tavoite
    The student knows the basic theories in the Sport marketing field and identifies the main concepts of sport marketing. He/she understands the role of marketing in sports and the global importance of it. The student is able to build a sport marketing plan and utilize the necessary marketing tools.
Sisältö
    An introduction to key aspects in sport marketing, such as sport consumer behaviour, market research in sport, sport marketing planning, branding, sponsorship and ambush marketing.
Toteutus
    Combined face-to-face and distance learning (lectures and seminars, sport marketing case studies, assignments, exam).
Kirjallisuus
    Smith, A. 2015. Introduction to Sport Marketing. 2nd Edition. Routledge.
Hinta
    75 €
Lisätietoja
    avoinamk@jamk.fi
Muu informaatio
    The course is obligatory for students specializing in sport marketing and management.

Recommended other courses:
Sport Management
Sport International
Artist and Athlete Management
Sport and Event Management
Sport Digital Communications

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