Innovative Concepts in Tourism and Hospitality, 5 cr, (Master`s level)

Huom! Online-ilmoittautuminen on päättynyt.

Aika		02.09.2019 - 20.12.2019
Ilmoittautumiset		18.08.2019 mennessä
Paikka		Online course
Edeltävä osaaminen		The student knows the basics of business functions. The student knows customer-oriented nature in tourism services. The student understands how the tourism industry has developed and what it comprises in Finland or/and abroad. The student understands the multifaceted approaches in tourism. The student knows the different stages of the service design process, and knows how to apply the process in product development.
Tavoite		The student is able to create tourism business concept utilizing different fields of businesses. The student is able to design innovative models that provide multi-sensory experiences for the tourism customers. The student recognizes the potential for success based on market and customer analysis.
Sisältö		Experience economy Minimum viable product Customer insight Value proposition Visualization
Toteutus		Lectures Field work (Testings) Analysis
Kirjallisuus		Pine, B., Gilmore, J., 2011. The experience economy: work is theatre every business a stage. Koskinen, I, Mattelmäki, T. & Battarbe, K. 2007. Professional Emphatic Design: User Experience in Product Design. Helsinki: Edita. Academic articles
Hinta		75 €
Lisätietoja		avoinamk@jamk.fi

Palaa