Destination Development, 5 cr (Master`s level)

Aika		11.02.2020 - 27.04.2020
Ilmoittautumiset		15.12.2019 mennessä
Paikka		Online course
Edeltävä osaaminen		Bachelor's degree
Tavoite		The student is able to make analysis of tourism potential of a place at a national, district or local level. The student knows possible crisis or other historic events of destination, economic development of destination, its residence attitudes and background statistics. The student identifies a regional ecosystem of tourism. The student understands how to evaluate the potential costs and benefits of a tourism development program for a region. The student is able to set visions and goals for tourism stakeholders including strategic alliances and public-private partnerships. The student is able to make a regional tourism strategy or a master plan of a destination.
Sisältö		Economic impact data Competitive advantage Strategic alliance Regional tourism strategy Master plan
Toteutus		Lectures, visits, workshops, webinars, written assignment, self-assessment and poster
Kirjallisuus		Topic related journal articles Industry reports Local research material On-line material provided by the expert in concern
Hinta		75 €
Lisätietoja		avoinamk@jamk.fi